7/6/2023 0 Comments Lisa cron author![]() ![]() We’re hardwired to love problem solving when we figure something out, the brain releases an intoxicating rush of neurotransmitters that say, “Good job!”10 The pleasure of story is trying to figure out what’s really going on (which means that stories that ignore the first two facts tend to offer the reader no pleasure at all). We run the scenario on the page through our own personal experience of similar events, whether real or imagined, to see whether it’s believable (which gives us the ability to infer more information than is on the page-or go mad when there isn’t enough information for us to infer anything at all).9 3. LISA CRON has worked as a literary agent, a TV producer, and a story consultant for Warner Brothers, the William Morris Agency, and many others. ![]() Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference. As we’ll explore in chapter 10, the brain is wired to hunt for meaningful patterns in everything, the better to predict what will happen next based on the repetition or the alteration of the pattern (which means, first and foremost, that there need to be meaningful patterns for the reader to find).8 2. A practical, heartfelt manual for anyone who needs to change minds and actions. ![]()
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